Color of Your Car
Car color can act as a psychological shortcut that expresses how we want the world to think about us. Gender and age influence choices, along with what colors are available on the lot. There are many different aspects to consider when buying a car, such as budget, comparing car brands, sizes, models, mileage, prices etc. We also consider the car’s color. The color of the car you choose to drive can reveal a great deal about your personality and your outlook and attitude about yourself, your life and your lifestyle choices. The colour of your car subconsciously tells a story about who you are, and could be sending out subliminal messages to others.
While perceptions of color are somewhat subjective, there are some color effects that have universal meaning. Colors in the red area of the color spectrum are known as warm colors and include red, orange and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.
Colors on the blue side of the spectrum are known as cool colors and include blue, purple and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.
There are many different aspects to consider when buying a car, such as budget, comparing car brands, sizes, models, mileage, prices etc. We also consider the car’s color. The color of the car you choose to drive can reveal a great deal about your personality and your outlook and attitude about yourself, your life and your lifestyle choices. The color of your car subconsciously tells a story about who you are, and could be sending out subliminal messages to others.
White is a combination of all colors within the light spectrum, and is associated with goodness, perfection, purity, innocence, truth, faith, sincerity, cleanliness, peace and harmony, refinement and dignity.
Those who choose to drive a White car are often ‘neat-freaks’ who value order and organization, and who prefer to be up-front and honest in both their professional and private lives. Driving a White vehicle may indicate someone who is truthful and honest, and at times, fastidious and fussy. Drivers of White cars can also be seen to be frivolous and lacking in financial caution.
If you’re driving a white vehicle, you like to present a fresh, young, modern face to the outside world.
White suggests that you have taste and elegance, says Marcie Cooperman, a professor of color theory at Parsons.
White is also associated with honesty and purity.
Or, it could be that you live in a desert climate and white doesn’t absorb heat like black, and you want a car that won’t bake you like a human Pop-Tart.
“However, white can be hard to keep clean in some regions,” Cooperman says. “It’s a high-maintenance color.” Perfect for high-maintenance people, perhaps?
Those who drive White cars are often generous and outgoing people who are earnest and accommodating, and often have very trusting personalities. People who choose to drive White vehicles often have average self-confidence about the course of their lives, and are quite consistent in regards to their moods and attitudes.
White: Pure, pristine, and direct
White car owners are hard to please. “There’s a degree of fastidiousness,” says Eiseman. “These are people who generally like things to be very pure and pristine and clear and direct. There’s nothing you can hide under the color white.” The woman who chooses a white ride is more likely to keep her car super clean. And she lives the rest of her life this way, too.
Best car in this color: Ford Escape in Oxford White
Pearl: Glamorous, exciting, sophisticated
Not to be mistaken with white, pearl adds some glamour to your game. “We’re not talking about a white matte finish,” Eiseman explains. “There’s something chic going on here, even a little excitement. Because whenever you add a metallic surface, you’re giving it a jewel-like quality and a subtle kind of drama.”
Best car in this color: Lexus RX in Starfire Pearl
A clean White car indicates someone who pays great attention to detail and who is cautious and careful in life. White car owners can be critical and discerning, detail-minded and overly-cautious.
A dirty White car can imply that the owner is indifferent, lazy and sloppy.
Cream colored car drivers are generally controlled and self-contained people who are calm, methodical and patient.
Black contains all colors of the spectrum. It is authorities and powerful and evokes strong emotions. Black is the color of extremes – all or nothing.
A Black car denotes authority, and those who own and drive one send the subconscious message that they are self-assured, confident and in control of their world. Black is the ultimate ‘power’ color and people who choose to drive a Black car having a desire to be taken seriously by others. A Black car is the perfect choice to make when wanting the world to know that you have arrived.
Black drivers are said to be aggressive, competitive and intimidating, and can come across as discreet and secretive. A Black car adds mystery, and can suggest a deep and complex personality. Those who drive Black cars often have an aggressive streak. Powerful, classic, elegant
It’s the ultimate power color. “So it’s a person who is not easily manipulated,” says color consultant and trend forecaster Leatrice Eiseman.“They love elegance and appreciate that which is classic. And they’re usually this way in everything else that they choose. This is a person who probably wears a lot of black in their wardrobe because that color really speaks to empowerment.”
Best car in this color: Jaguar XJL
Black became the number one color for luxury,” Lockhart says.
Just think of the little black dress and black-tie dinners. You’ll see diplomats (or rather, their drivers) maneuvering stately black town cars through the urban landscape, and royalty riding through the night in midnight-toned limousines.
“Black is a power color, for sure,” Cooperman says. Black declares itself as important, classic and in control.
Driving a Black car can suggest that the owner may have a mysterious, two-sided personality, and can indicate someone who is not easily manipulated.
Those who drive a Black car are often very careful about keeping up their appearances and maintaining a semblance of order and authority. These people like to project a smooth, professional appearance. Black cars are often chosen by well-disciplined people who like elegance and luxury.
The color Grey relates to formality, knowledge and inner-wisdom, insight and reflection, and those who choose a Grey car are often conservative, pragmatic and ‘corporate’, refined, elegant and aloof.
Is there really a difference between silver and gray? Yes, Cooperman says.
“The gray car driver doesn’t want to stand out,” Cooperman says. And between silver and gray, the latter is more nondescript. Gray doesn’t need (or want) to be as flashy as silver, projecting more dignity, tradition and maturity.
The driver of a gray car cares less about status and more about the status quo. As the fourth most popular car color in the U.S., gray is another neutral tone. It’s just not as loud as the first three colors.
“Gray is popular on all types of vehicle sizes and brands,” Axalta Coating Systems’ Lockhart says. “Light grays, dark grays and grays with a slight hue offer a nice variety in this color space.”
Gray: Neutral, sober, practical
What you see is what you get with the straight-forward owners of gray cars. “It’s a color that is obviously very neutral,” says Eiseman. “So it’s really rather sober. The person who chooses it is usually very practical, very pragmatic. They’re people who make lists and talk things out.”
Best car in this color: VW Tiguan in Pepper Gray Metallic
Grey is sleek and cool, and a Grey car can suggest practicality and reliability.
A Grey car indicates someone who enjoys their comforts in life, and who has great emotional stability and self-reliance. People who choose to drive Grey cars are often reasonable, helpful and agreeable souls who like to go with the flow of life.
Silver is the ultimate color of sophistication and represents justice and purity.
A Silver car exudes a certain style and elegance and suggests a serious machine. Silver cars can represent luxury, wealth and prestige, and those who own and drive Silver cars often subconsciously exude these qualities. Silver cars give the impression of being financially established and stable, and Silver car owners usually come across as calm, confident and competent drivers as Silver is representative of a confident, cool-headed person. People who own Silver cars are most often very thoughtful and attentive drivers.
Silver: Futuristic, prestigious, and elegant
Those behind the wheel of a silver whip have several things going for them. “Silver has a rather cool, futuristic connotation, yet with a dash of preciousness,” says Eiseman. “Because anything that’s a true metallic – like silver or gold – there is this perception that it’s worth more. So this is not the kind of person who would be satisfied with gray. They would have to have that metallic finish because they want it to look more prestigious. This is the kind of personality that appreciates elegance with a bit of flash.”
Best car in this color: Nissan Altima in Brilliant Silver
The metallic gleam of silver shines bright with innovation. Think stainless steel appliances and silver technology. It’s the color of security and style, Cooperman says.
A silver car color indicates that you’re a high-class lady or gentleman with an eye on the upscale, Augustin says. Your status is higher in the world, and you’re not afraid to show it.
“As a fallback color, it’s nice,” Cooperman says, because it doesn’t get as dirty as a white car or as hot as a black car. It seems most Americans would agree with that assessment, as it’s the third most popular car color.
“Overall, neutral colors (white, silver, black and gray) have dominated the market the past few years,” Lockhart says.
Choosing a Silver car can indicate someone who likes luxury and the finer things in life, and who often has a futuristic outlook.
A Silver car can indicate one who likes things to be ‘just so’, and those who own and drive Silver vehicles have a positive attitude about their life’s direction.
Those who choose to own and drive a Silver car often easily fit in with most other people and environments, and are able to accomplish great things. People who drive Silver cars often seek stability in all areas of their lives.
The color Yellow is associated with optimism, confidence, cheerfulness, joy and happiness. It is a reviving and revitalizing color that is the first in the solar spectrum for maximum brightness and luminosity.
Choosing a Yellow car suggests someone who has a sunny and joyful disposition. Yellow car owners are bright and optimistic in their day-to-day lives and have an expectant and positive attitude to their present and future.
Those who own and drive Yellow cars have great self-confidence and enjoy having fun and embracing their inner-child. They are idealistic, intelligent, intuitive and warm characters, but at times can come across as a little ‘scatter-brained’. They love life and make a point of surrounding themselves with like-minded people. They are energetic, creative and like to stand out in the crowd.
Drivers of Yellow vehicles can sometimes have a childish outlook on life.
If you’re driving a yellow car, you may be the human embodiment of that “don’t worry, be happy” smiley face we remember from the 1980s. Yellow exudes joy and a positive attitude.
Young people are drawn to yellow, Cooperman says. “Kids in their 20s like brighter colors and welcome trends and color,” she says. They like small, bolder shapes and vivid hues. “Bright color doesn’t feel like a risk to them.”
However, it feels risky to many other people. Yellow or gold cars made up only 1 percent to 2 percent of car colors.
Yellow: Joyful, sense of humor
Expect the owner of a yellow car to be young at heart. “They have a sunny disposition,” shares Eiseman. “A person who chooses yellow really knows that they’re going to be noticed and they usually have a great sense of humor.”
Best car in this color: Chevrolet Camaro
The color Gold relates to absolute authority, perfection, self-esteem and self-confidence, wealth and luxury. Gold also signifies determination and an unyielding nature.
A Gold colored car signifies pride and self-worth, and those who choose a Gold car are often warm and intelligent and seek personal comfort. Those who own and drive Gold colored cars give the impression that they are independently-minded, and do not lack financially.
Gold: Warm, intelligent, glamorous
Gold is considered the most precious of all materials. “There is implied warmth,” Eiseman explains. “But there’s also a certain kind of intelligence attached. And those who fancy gold also love comfort and will pay for it. It’s an attention getter, but a very glamorous one.”
Best car in this color: Toyota Sienna in Sandy Beach Metallic
Green symbolizes balance, stability, growth and normality, and those who choose Green cars are generally civilized, socially-conscious and well-adjusted people.
People who drive Green cars are most often very upbeat and positive people who care about the environment and traditional ways of being. Driving a Green car indicates someone who is traditional, trustworthy and well-balanced. Owners of Green cars are typically peaceful people who possess calm, comforting personalities.
A Green car driver is a conscientious and considerate person who tends to keep their emotions balanced, regardless of circumstances. For the past 10 years, green has been closely tied to nature, Augustin says. Maybe you brake for arboretums and fuel up your sedan with biofuel.
But Cooperman says that green’s popularity peaked in the 1990s and now we’re in the midst of a backlash against green, with fewer green cars in showrooms and on the road.
Because of the anti-green sentiment, if you still drive a green car, you may be OK with being a fashion laggard and in no rush to catch up to current trends. Hey, at least you’re not recycling your car yet.
People who choose to drive Green cars are generally less concerned with appearances and more focused upon integrity. Practicality is a priority for those who choose a Green car.
Choosing a Light Green car can suggest someone who is lively, whimsical and lively.
Dark green: Well-Balanced, trustworthy, traditional; Light green: Organic, no-fuss, understated
Someone seated in a green ride usually leads a well-balanced life. “Green is the most-balanced color in nature,” says Eiseman “The deeper the green, the more trustworthy, and also the more traditional. Unless it’s a year where teal is big – and that lasts for a few years and then goes away. But I’m talking about Jaguar green. That was a classic color and that feeling of traditional still hangs on with that particular green.” Anyone opting for a lighter, yellowish green has a connection to nature. “So you’ve got a person who likes to be thought of as no fuss, very simple and understated,” says Eiseman. “There’s nothing artificial about it.”
Best car in this color: Dodge Dart in Citrus Peel Pearl
Red is associated with danger, excitement and speed. Red is an exciting color that embodies vitality, fun, ambition and achievement.
Red gives off a high energy vibration that has been found to raise the blood pressure and stimulate the senses, and those who own and drive Red cars may be inclined to take more risks than others. While Red cars don’t necessarily don’t go any faster than any other car, the owners of Red cars are most often the ones trying to get ahead of the pack. “Go-getter types may pick a red car,” environmental psychologist Augustin says. Red projects action, power and masculinity, she says. A red car for a man may declare great status in his world, whether that’s finance or law. If it’s a sporty red car, it’s a way of “flexing muscles on the road,” Cooperman says. However, for women, red often just represents confidence and fun.
Red: Sensual, dynamic, outgoing
There are two different kinds of reds: vibrant and deep-blue. Both express the same traits. But those who go vibrant are bolder. “There’s definitely an element of sensuality that goes with red,” Eiseman says. “There’s that dynamic quality and high energy. They like to be seen as someone who really stands out and they like to call attention to themselves. They don’t shy away from it. It’s definitely an outgoing individual.”
Those who ride around in a deeper bluish-red (wine or maroon) have the same inclinations, but are more subtle. “They want to be perceived the same way as the red but they’re far less obvious about it,” Eiseman explains. “It’s not in your face. It’s underlying. You have to look a little deeper to find the true meaning of who they are.”
Best car in this color: Ferrari California
The red sports car screams, “Look at me!” in every way.
That driver might think he has something impressive to show you — the freeway equivalent of an exhibitionist, Cooperman says.
Those who choose to drive a Red car often resonate with high-action, sex appeal, moving quickly and being flashy.
A Red car can indicate a passionate person who likes to take charge of situations, and who at times can seem a little ‘wild’. Red car owners are not afraid to get things done.
Red cars denote those who have ‘high performance’ energy and drive, and who are full of zest, courage, ambition and verve. They can be impatient characters who live their lives at a fast pace. People who drive Red cars are often enthusiastic about life and are passionate about their interests and themselves.
Those who drive a Red car can be described as being extroverted and ‘out there’. They have a ‘go-getter’ type of personality and enjoy adventure and action.
Those who drive Red cars are ‘take charge’ kinds of people who like to get things done quickly and efficiently.
Red car owners can be impulsive and aggressive and can be prone to emotional ups and downs in quick succession.
Physically aggressive types of people will be attracted to a shiny Red car.
Bright Red subconsciously sends others the message that the owner is in a high income bracket.
Burgundy gives a similar message, but is less obvious.
The color Blue is a conceptual color that is crisp, clean and refreshing. Blue is symbolic of optimism, renewal, wisdom, patience and auspicious opportunities. Blue is calming and instills gentleness, thoughtfulness and composure.
Those who drive Blue cars are generally consistent in their moods and attitudes. People who drive Blue care are often loyal and honest, and prefer to blend in rather than stand out in the crowd.
Blue cars are chosen by loyal, trustworthy people who relish peace, calm and tranquility, and practicality is a priority for those who drive a Blue colored car.
Blue denotes devotions, accomplishment and introspection, and those who choose a Blue car are hard workers who achieve their goals and are able to find personal success. Picking blue doesn’t lead to The Blues. Blue is a practical, happy color for many. The cars almost act like flashes of blue sky on gray roads.
In fact, blue projects stability, truthfulness and serenity, Augustin says. She points out that the minivan mom may choose blue, which projects a nice, stable family appearance.
Blue cars haven’t been popular for a while, Cooperman says. However, she says to look for that to turn around in the next few years, particularly with female buyers.
Lockhart agrees: “The forecasted trend is to see more color hit the roads as reds and blues rise in interest.”
Those who own and drive a Blue car are generally not overly dramatic and/or emotional. Blue car owners are often the ones that others turn to for honest advice and wise guidance. Light-mid blue: Calm, faithful, true; Dark blue: Confident, credible, and authoritative
It’s probably safe to trust the driver of a blue car, no matter what the shade, though there is a distinct different between light and dark hues.
“Light-to-mid blue is always considered cool to the touch, cool to the eye,” says Eiseman. “Those who drive this shade like the coldness of it in the metal. And they’re the kind of people who have a calm demeanor to the point of really being unshakable. They’re very faithful. This is the kind of person that if it’s your friend, they’re going to be your friend forever.”
And “NYPD Blue” wasn’t just a show title. “The dark blues are much more confident,” Eiseman says. “The drivers like being credible, an authority figure.”
Best car in this color: Scion iQ in Pacific Blue Metallic
Choosing a Dark Blue car indicates someone who is confident, credible and dependable. People who drive Dark Blue cars often have a great deal of self-confidence and are most positive about the course of their lives.
Those who drive Medium Blue colored cars are often faithful, calm, quiet, reflective and cautious people.
A Light Blue car can indicate a person who is cool and calm, quiet and loyal, although they may lack a bit of self-confidence about their direction in life. Those who drive Light Blue cars are serene and peaceful people who often have a strong maternal instinct.
The color Purple resonates with royalty, nobility, mysticism, dignity and integrity, creativity and inspiration.
Those who choose to drive a Purple car are often creative individuals who are intuitive, unique and individual, but who can also sometimes be seen as eccentric. People who drive Purple cars are individualistic, creative and original characters.
People who choose Purple cars are often naturally artistic and creative, and can be temperamental and overly sensitive.
Those who drive Purple cars live their lives with strength and purpose.
Those who drive Dark Purple cars are often out to leave a mark on the world.
Pink is the color of femininity, love and affection, compassion and kindness, and happiness and joy.
Those who possess Pink cars like a feminine touch and have a soft side to their personalities. They are often happy people who possess good health and wellbeing.
Pink cars are chosen by people who are loving and affectionate, and who exude tenderness and caring for others.
The color Orange is a warm color that has the ability to stimulate and arouse the senses. Orange symbolizes self-expression and self-confidence, gaiety and enthusiasm, flamboyance and passion. Orange also encourages energy, activity, incentive and motivation.
An Orange car can suggest that the driver is eccentric, attention-seeking and upbeat, fun-loving, trendy, fickle, social and talkative. They are often happy people who possess an optimistic outlook on life. Orange car drivers are fun-loving souls whose goal is fun and frivolity. They are usually loud, cheerful people who have a great sense of humor and who are socially-minded and enjoy the company of like-minded people.
Orange car owners are generally confident, positive people who desire attention and want others to appreciate their boldness and uniqueness. Orange car owners are impulsive and spontaneous and they enjoy being the Centre of attention.
There’s a reason why places like Home Depot display orange logos. Bright orange declares that you’re quite comfortable with value and saving money.
If you’re driving an orange Mini, you’re saying, “I do a good job of minding my money,” Augustine says. You might skip doing things for yourself (no spa treatments or expensive hair appointments) just so you can focus on value-rich investments.
You pinched pennies to buy that head turner. “You’re sort of tipping the world on edge,” Augustine says. You’re also not afraid of going against the tide. Orange is one of the least favorite colors of new car buyers in the U.S.
Don’t be ambushed at the car dealership by a bad credit score.
Orange car drivers are often very independent yet social beings who are often oblivious to the opinions of the world.
Those who drive Orange cars are often sentimental and like to reminisce.
Orange: Artistic, individual, complex
An orange car screams unique. “It’s one of the most interesting colors because people who choose orange are usually very artistic, creative, original,” says Eiseman. “And they’re very individualistically charming. There’s a certain complexity to this kind of personality as well.”
Best car in this color:Toyota Prius C in Habanero
Brown is the color of our Earth and is associated with all things organic and natural. The color Brown suggests practicality and stability, conservatism and integrity, organization and orderly management.
Those who choose to drive a Brown car are often no-nonsense, down-to-earth kinds of people who are independent, practical, sensible and grounded. They most often enjoy the simple things in life and are approachable and responsible and make loyal and steadfast friends. Those who own and drive a Brown car are honest and reliable people who are true to themselves and others.
People who choose a Brown car are generally stable and unpretentious, although they can also be shrewd and practical at times. They often have a humanitarian side to their nature, and have natural concern and compassion for others.
Brown car owners most often possess wholesome, straightforward personalities.
Like the solidity of a mountain range or reserve of a monk’s robe, brown exudes a quiet peace.
A preference for brown or beige also may speak volumes about your penny-pinching ways. “Someone who prefers brown doesn’t really want to buy anything new,” Cooperman says. “He just wants to live his life. He doesn’t care about style and might keep a car until it drops.”
A brown-car buyer wants value and a long life in his or her purchases and doesn’t care about trends or fads. Brown: Powerful, unique; Beige: Natural, down-to-earth
Cars in these colors have multiple meanings. “It used to be that a brown or beige car meant a no-nonsense down-to-earth person because those colors were most associated with common sense,” explains Eiseman. “However, in the last 15 years, there’s been some new connotation in brown because of its association with rich chocolate and coffee browns.”
The new browns are complex. They can mean the driver is down to earth, or she is someone who craves the same elegance, power and high style that black carries but wants to come across as more unique. “It’s a more glamorous take on a neutral dark color,” says Eiseman. “And that’s because of the connotation of coffee and chocolate.”
Beige, like brown, is also a no-nonsense color. But it doesn’t have the strength of the darker shade. “It’s really very down to earth,” says Eiseman. “Natural is the key word.”
Best car in this color: Volkswagen Jetta in Toffee Brown Metallic
A Beige or Taupe colored car indicates someone with basic, simple, traditional values and tastes. People who drive Beige cars are often deep-thinkers who spend much of their drive-time mulling over and pondering the world’s worries and wonders.