Color is a form of nonverbal communication. It is not a static energy and its meaning can change from one day to the next with any individual – it all depends on what energy they are expressing at that point in time.
The psychology of color is based on the mental and emotional effects colors have on sighted people in all facets of life. There are some very subjective pieces to color psychology as well as some more accepted and proven elements. Keep in mind, that there will also be variations in interpretation, meaning, and perception between different cultures.
Color Psychology to Everyday Life
Did you know your surroundings may be influencing your emotions and state of mind? Do you ever notice that certain places especially irritate you? Or that certain places are especially relaxing and calming? Well, there’s a good chance that the colors in those spaces are playing a part.
In art therapy, color is often associated with a person’s emotions. Color may also influence a person’s mental or physical state. For example, studies have shown that some people looking at the color red resulted in an increased heart rate, which then led to additional adrenaline being pumped into the blood stream. You can learn more about how color therapy works and how light and color might affect us.
There are also commonly noted psychological effects of color as it relates to two main categories: warm and cool. Warm colors – such as red, yellow and orange – can spark a variety of emotions ranging from comfort and warmth to hostility and anger. Cool colors – such as green, blue and purple – often spark feelings of calmness as well as sadness.
The concepts of color psychology can also be applied in everyday life. For example, maybe you’re planning on re-painting your walls or redecorating a house or room with a new color scheme. Well, you might want to consider some of these suggestions about colors and how they might affect your emotions and mood:
Psychological Effects of Cool Colors
Need to be creative? Want help getting those brain synapses firing? Try utilizing the color purple. Purple utilizes both red and blue to provide a nice balance between stimulation and serenity that is supposed to encourage creativity. Light purple is said to result in a peaceful surrounding, thus relieving tension. These could be great colors for a home or business office.
Are you looking for a peaceful and calming environment? You might consider using green and/or blue. These cool colors are typically considered restful. There is actually a bit of scientific logic applied to this – because the eye focuses the color green directly on the retina, it is said to be less strain full on your eye muscles.
The color blue is suggested for high-traffic rooms or rooms that you or other people will spend significant amounts of time. Another cool color, blue is typically a calming and serene color, said to decrease respiration and lower blood pressure. The bedroom is a great place to use these colors as they should help you relax.
Psychological Effects of Warm Colors
Want to create an environment of stimulation or whet people’s appetite? You might consider utilizing the colors yellow or orange. These colors are often associated with food and can cause your tummy to growl a little. Have you ever wondered why so many restaurants use these colors? Now you know why even after people watched the movie Supersize Me, they said they were hungry.
You do want to be careful about using bright colors like orange and especially yellow. They reflect more light and excessively stimulate a person’s eyes which can lead to irritation. You also probably don’t want to paint your dining room or kitchen these colors if you’re a calorie-counter.
Psychology of Color for Marketing & Advertising
Marketing and advertising are well-known for utilizing color psychology. The fact that some companies have heavily invested in this type of research and many others have followed through in its use shows they have at enough belief in the concepts of color psychology to implement them in their advertising.
Color is consistently used in an attempt to make people hungry, associate a positive or negative tone, encourage trust, feelings of calmness or energy, and countless other ways.
Most marketing and advertising executives will likely agree that there are benefits to understanding and utilizing the psychological effects of colors. Now let’s take a look at some of the more common traits of color psychology, by some common colors.
Common Psychological Effects of Colors
The following are some common psychological effects of colors in the Western Hemisphere. You can also review the following pages for a more comprehensive list of color meanings and symbolism, including some charts we’ve created that you can download or embed on your site.
Keep in mind that certain shades or tones may result in very different meanings. Also, the context around the color, and even surrounding colors, can have an effect. Think of this as more of a beginning guide to color psychology.
White is color at its most complete and pure, the color of perfection. The color meaning of white is purity, innocence, wholeness and completion. The meaning of the color white is purity, innocence, wholeness and completion
White is color at its most complete and pure, the color of perfection. The color meaning of white is purity, innocence, wholeness and completion.
In color psychology white is the color of new beginnings, wiping the slate clean, so to speak. It is the blank canvas waiting to be written upon. While white isn’t stimulating to the senses, it opens the way for the creation of anything the mind can conceive.
White contains an equal balance of all the colors of the spectrum, representing both the positive and negative aspects of all colors. Its basic feature is equality, implying fairness and impartiality, neutrality and independence. It is interesting to note that babies come into the world with a perfect balance of white, ready to imprint their lives with all the colors of the spectrum (hopefully!) from all their life experiences.
White is totally reflective, awakening openness, growth and creativity. You can’t hide behind it as it amplifies everything in its way.
The color white is cleanliness personified, the ultimate in purity!! This is why it is traditionally worn by western brides, and the reason why doctors wear white jackets.
White is a color of protection and encouragement, offering a sense of peace and calm, comfort and hope, helping alleviate emotional upsets. It creates a sense of order and efficiency, a great help if you need to de clutter your life.
White offers an inner cleansing and purifying of your thoughts, emotions and, ultimately, your spirit, refreshing and strengthening your entire energy system.
While there are very few negative connotations to white, particularly in western culture, too much white can be cold, isolating and empty. It implies a feeling of sterility, detachment and disinterest, providing little stimulation for the senses.
In other cultures it is traditionally related to death and mourning. In these cultures death usually means the end of one life and the beginning of another, moving forward to a new life, so the color psychology meaning of new beginnings still holds.
White may indicate the completion of a cycle in your life – you may find you have a desire for white clothing or white in your surroundings at a time when you are moving in a new direction in your life – for example, planning an overseas trip for the first time, or moving house after a long time in one place, or in seeking a new relationship or a new career direction.
Many people use white as a recall of their youth and innocence. It reminds them of a time when their lives were easier and less complicated.
White is used in many medical practices such as dental surgeries and doctors’ rooms as an indication of cleanliness and efficiency; however it also can give the feeling of sterility and coldness of emotions and may lead patients to think the doctor or dentist won’t relate to them on an emotional and personal level. It can be too clinical and sterile.
Too much white can cause feelings of isolation and emptiness; it can be too pristine and immaculate, making you feel as though you can’t make a move for fear of upsetting it or creating a mess.
If your favorite color is white, it will reflect in your personality! Personality color white will give you more information on this.
If you are thinking of using white in a business application, read about the meanings of colors in business.
Positive and Negative Traits of the Color White
Positive keywords include: innocence, purity, cleanliness, equality, complete and whole, simplicity, immaculate and neat, self-sufficient, pristine and open, new beginnings.
Negative keywords include: sterile, stark, fastidious, empty, isolated, cautious, plain, distant, unimaginative, critical and boring.
Innocence and purity: White is the beginning of everything, before anything is muddied or thinking is ‘colored’.
New beginnings: White represents the clean slate, helping us through times of stress, and allowing us put the past behind us and preparing us to move on.
Equality and unity: White represents the positive as well as the negative aspects of all colors. It contains an equal balance of all the colors of the spectrum.
Effects of White:
Impartial: White suggests fairness and neutrality because of the balance and equality of all the colors contained within it.
Rescuer: White rescues us from the dark. It is the white knight, rescuing the damsel in distress.
Futuristic: Symbolizing a clean slate, we can envisage anything with white.
Efficient: White is clean and clinical, giving an impression of efficiency and organization.
Positive: Hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency.
Negative: Sterility, coldness, barriers, unfriendliness, elitism.
Just as black is total absorption, so white is total reflection. In effect, it reflects the full force of the spectrum into our eyes. Thus it also creates barriers, but differently from black, and it is often a strain to look at. It communicates, “Touch me not!” White is purity and, like black, uncompromising; it is clean, hygienic, and sterile. The concept of sterility can also be negative. Visually, white gives a heightened perception of space. The negative effect of white on warm colors is to make them look and feel garish.
- sense of space
- mourning (in some cultures/societies)
Black is the color of the hidden, the secretive and the unknown, creating an air of mystery. It keeps things bottled up inside, hidden from the world. The color black relates to the hidden, the secretive and the unknown, and as a result it creates an air of mystery. It keeps things bottled up inside, hidden from the world.
In color psychology this color gives protection from external emotional stress.
It creates a barrier between itself and the outside world, providing comfort while protecting its emotions and feelings, and hiding its vulnerabilities, insecurities and lack of self-confidence.
Black is the absorption of all color and the absence of light.
Black hides, while white brings to light.
What black covers, white uncovers.
We all use black at various times to hide from the world around us in one way or another. Some of us use it to hide our weight; others among us use it to hide our feelings, our fears or our insecurities.
In color psychology, black means power and control, hanging on to information and things rather than giving out to others.
Black is intimidating, unfriendly and unapproachable because of the power it exudes.
It can prevent two-way communication because of its intimidation. The salesman wearing all black will make a lot of sales, but no friends! It radiates authority, but creates fear in the process.
Black implies self-control and discipline, independence and a strong will, and giving an impression of authority and power.
Black absorbs negative energy. It is useful to carry something black with you to protect you from harm and negativity when traveling or when going about your usual daily activities outside your home.
People who like black may be conventional, conservative and serious, or they may think of themselves as being sophisticated or very dignified.
The color black is often seen as a color of sophistication, as in ‘the little black dress’, or ‘the black tie event’.
Affluent and success orientated women often choose black as it can give an impression of elegance, sophistication and confidence.
Black is often associated with sexiness and seduction, as in the temptress in sexy black lingerie creating an air of mystery and intrigue. It can also imply submission to another (including a sexual partner), similar to the priest wearing black robes in submission to God.
Black is the end, but the end always implies a new beginning. When the light appears, black becomes white, the color of new beginnings.
Teenagers often have a psychological need to wear black during the stage of transition from the innocence of childhood to the sophistication of adulthood. It signifies the ending of one part of their life and the beginning of another, allowing them to hide from the world while they discover their own unique identity. It is important they go through this stage but a worry when it continues on into adult years if they continue to wear black to the exclusion of other colors.
Too much black can cause depression and mood swings and create a negative environment. Combined with white only, it can create an argumentative atmosphere.
It is best to use some color with black to lighten and brighten its energy.
If your favorite color is black, it will reflect in your personality! Personality color black will give you more information on this.
If you are thinking of using black in a business application, read about the meanings of colors in business.
Positive and Negative Traits of the Color Black
Positive keywords include protection and comfort, strong, contained, formal, sophisticated, seductive, mysterious, endings & beginnings.
Negative keywords include aloof, depressing and pessimistic, secretive and withholding, conservative and serious, power & control, sadness and negativity.
The Color Black Represents
Mystery: Black is the unknown. It is secretive, keeping a lot buried inside, unwilling to show its real feelings.
Power and Control: Black is power and control of the self and others. It creates fear and intimidation.
Effects of the Color Black
Formal, dignified and sophisticated: As in the little black dress and the formal dinner suit.
Aloof: Black sets itself aside from others with its heavy and intense energy. It keeps others at arm’s length.
Depressing: Black can close us to the positive aspects of life, forcing us to look at our disappointments and the black or negative aspects of our life. It can create a fear of the future.
Pessimistic: Too much black encourages us to look at the negative side of life.
Positive: Sophistication, glamour, security, emotional safety, efficiency, substance.
Negative: Oppression, coldness, menace, heaviness.
Black is all colors, totally absorbed. The psychological implications of that are considerable. It creates protective barriers, as it absorbs all the energy coming towards you, and it enshrouds the personality. Black is essentially an absence of light, since no wavelengths are reflected and it can, therefore be menacing; many people are afraid of the dark. Positively, it communicates absolute clarity, with no fine nuances. It communicates sophistication and uncompromising excellence and it works particularly well with white. Black creates a perception of weight and seriousness.
It is a myth that black clothes are slimming: The truth behind the myth is that black is the most recessive color a matter of not drawing attention to yourself, rather than actually making you look slimmer.
- thinning / slimming
- death or mourning
Color GrayFrom a color psychology perspective, gray is the color of compromise – being neither black nor white, it is the transition between two non-colors. It is unemotional and detached and can be indecisive. The color of detachment, indecision and compromise
The color gray is an unemotional color. It is detached, neutral, impartial and indecisive – the fence-sitter.
From a color psychology perspective, gray is the color of compromise – being neither black nor white, it is the transition between two non-colors. The closer gray gets to black, the more dramatic and mysterious it becomes. The closer it gets to silver or white, the more illuminating and lively it becomes.
Being both motionless and emotionless, gray is solid and stable, creating a sense of calm and composure, relief from a chaotic world.
The color gray is subdued, quiet and reserved. It does not stimulate, energize, rejuvenate or excite
In the meaning of colors, gray is conservative, boring, drab and depressing on the one hand and elegant and formal on the other, yet never glamorous.
Gray conforms – it is conventional, dependable and practical. It is a color of maturity and responsibility, associated with the gray hair of old age. It will never be the centre of attention, the dynamic leader or the director – it is too safe and toned down.
It can stifle and depress energy but it is also the stable base from which the new and positive can come.
Gray is controlled. It has a steadying effect on other colors with which it comes into contact, toning down the stronger and brighter colors and illuminating the softer colors. Rarely is gray a perfect mix of black and white – it often has elements of other colors such as blue, green, pink, mauve or yellow within it which lift it and energize it.
Too much of the color gray creates sadness and depression and a tendency to loneliness and isolation. Add some color to change this.Most people are indifferent to gray- it relates to the corporate worker in the gray suit – conservative, reliable, formal and independent and maybe boring.
Positive: Psychological neutrality.
Negative: Lack of confidence, dampness, depression, hibernation, lack of energy.
Pure grey is the only color that has no direct psychological properties. It is, however, quite suppressive. A virtual absence of color is depressing and when the world turns grey we are instinctively conditioned to draw in and prepare for hibernation. Unless the precise tone is right, grey has a dampening effect on other colors used with it. Heavy use of grey usually indicates a lack of confidence and fear of exposure.
Silver has a feminine energy; it is related to the moon and the ebb and flow of the tides – it is fluid, emotional, sensitive and mysterious. The color silver has a feminine energy; it is related to the moon and the ebb and flow of the tides – it is fluid, emotional, sensitive and mysterious. It is soothing, calming and purifying.
From a color psychology viewpoint, it signals a time of reflection and a change of direction as it illuminates the way forward. It helps with the cleansing and releasing of mental, physical and emotional issues and blockages as it opens new doors and lights the way to the future.
With its reflective and sensitive qualities silver inspires intuition, clairvoyance and mental telepathy. It reflects back any energy given out, whether it is positive or negative.
In the meaning of colors, it is associated with prestige and wealth. It is seen as a glamorous, sophisticated color related to female energy, prosperity and modernity.
Silver restores equilibrium and stability to both feminine power and spiritual energy. It protects itself from outside negativity, reflecting the energy back to where it began.
This color is very versatile, being shiny, modern and hi-tech on one hand and alluring, sparkling and elegant on the other.
From a color psychology perspective, silver is respectable and courteous, dignified, self-controlled, responsible, patient, determined and organized – it relates well to the corporate world and those in positions of responsibility, whether they are male or female.
In color psychology, with a balance between black and white, silver is seen as a good critic, unbiased and compassionate with a mature sense of justice.
Traditionally silver represents the celebration of the 25th anniversary and is related to the graceful aging of those with silver colored hair.
It is a color that works well with most other colors – it illuminates and reflects the energy of those colors which surround it.
The color silver has similar energy to gray but it is more light-hearted and optimistic.
From a negative aspect, silver can be indecisive and non-committal, dull and lifeless in a colorless world, neutral, cold and insincere. It can be deceptive and two-faced.
If your favorite color is silver, it will reflect in your personality! Personality color silver will give you more information on this.
If you are thinking of using silver in a business application, read about the meanings of colors in business.
Positive and Negative
Positive keywords include: illumination, reflection, feminine power, balancing, calming, soothing, dignity, glamour, self-control, responsibility, organization, and insight, wisdom, modern, sleek, hi-tech and scientific
Negative keywords include: dull, melancholy, lonely, lifeless and colorless, rigid, negative, neutral, indecisive, insincere, deceptive
The Color Silver Represents:
Illumination: silver opens the mind and lights the way forward.
Reflection: it reflects back the energy sent out, whether that energy is positive or negative.
Prestige and Wealth: silver is seen as glamorous and sophisticated, and relates to the professional and corporate market.
Feminine Power: it is related to the femininity of the moon’s energy, sensitive, emotional and fluid.
Effects of Silver: Calming and soothing: its gentle and comforting qualities relate to the sensitivity of the moon’s cycle of ebb and flow.
Lifeless: the colorless energy of silver can lead to negative feelings of coldness, indecision and being non-committal.
Dignified and responsible: silver is respectable and courteous, mature and determined, wise and organized.
Red is the color of energy, passion, action, ambition and determination. It is also the color of anger and sexual passion. This color is a warm and positive color associated with our most physical needs and our will to survive. It exudes a strong and powerful masculine energy. Red is energizing. It excites the emotions and motivates us to take action. It signifies a pioneering spirit and leadership qualities, promoting ambition and determination. It is also strong-willed and can give confidence to those who are shy or lacking in will power.
Red – Physical
Positive: Physical courage, strength, warmth, energy, basic survival, ‘fight or flight’, stimulation, masculinity, excitement.
Negative: Defiance, aggression, visual impact, strain. Being the color of physical movement, the color red awakens our physical life force.
It is the color of sexuality and can stimulate deeper and more intimate passions in us, such as love and sex on the positive side or revenge and anger on the negative.
It is often used to express love, as in Valentine’s Day, however it relates more to sexuality and lust, rather than love – love is expressed with pink.
At its most positive it can create life with its sexual energy, or use its negative expression of anger and aggression to fuel war and destruction.
The color red can stimulate the appetite, often being used in restaurants for this purpose. It also increases craving for food and other stimuli.
Being surrounded by too much of the color red can cause us to become irritated, agitated and ultimately angry. Too little and we become cautious, manipulative and fearful.
In Eastern cultures such as China red is the color for good luck. Although times are changing and many Chinese brides now wear white, it is traditionally the color for weddings. In Indian culture it symbolizes purity and is often used in their wedding gowns.
If your favorite color is red, it will reflect in your personality! Personality color red will give you more information on this.
If you are thinking of using red in a business application, read about the meanings of colors in business.
Positive and Negative Traits of the Color Red
Positive keywords include: action, energy and speed, attention-getting, assertive and confident, energizing, stimulating, exciting, powerful, passionate, stimulating and driven, courageous and strong, spontaneous and determined.
Negative keywords include: aggressive and domineering, over-bearing, tiring, angry and quick-tempered, ruthless, fearful and intolerant, rebellious and obstinate, resentful, violent and brutal.
Energy: it boosts our physical energy levels, increases our heart rate and blood pressure and prompts the release of adrenalin.
Action: it is fast moving and promotes a need for action and movement.
Desire: it relates to physical desire in all its forms- sexual, appetite, cravings.
Passion: it means a passionate belief in an issue or undertaking, including passionate love or passionate hate. Anger is negative passion.
Effects of Red:
Stimulating: to the physical senses- the sexual and physical appetite. It stimulates the deeper passions within us, such as sex, love, courage, hatred or revenge. If you have a flagging sex life and would like to introduce more passion into it, introduce some red into the bedroom – the more red, the more passion, but don’t overdo it or it will have the opposite effect.
Exciting and Motivating: it excites our emotions and inspires us to take action.
Attention-getting: it demands you to take notice, alerting you to danger. This is why we have red traffic lights and stop signs – it is the universal color for danger.
Assertive and Aggressive: drivers of red cars should take note! A small survey I did a few years ago showed that drivers of red cars, including females, said they felt quite aggressive behind the wheel of their red car.
Variations of Red
Maroon: a dark bluish red, it denotes controlled and more thoughtful action. It is slightly softer than burgundy and not as dramatic as true red.
Burgundy: a dark purplish red, it is more sophisticated and serious and less energetic than true red. It indicates controlled power, determined ambition and dignified action and is often favored by the wealthy.
Crimson: has a little blue in it. It indicates a determination to succeed but without upsetting anyone else. It emits sensuality rather than sexuality.
Scarlet: has a little orange mixed with it, giving it a richness and brightness. It indicates enthusiasm and a love of life. It is a little less intense and more fun-loving than true red, tempered with a degree of defiance.
Being the longest wavelength, red is a powerful color. Although not technically the most visible, it has the property of appearing to be nearer than it is and therefore it grabs our attention first. Hence its effectiveness in traffic lights the world over. Its effect is physical; it stimulates us and raises the pulse rate, giving the impression that time is passing faster than it is. It relates to the masculine principle and can activate the “fight or flight” instinct. Red is strong, and very basic. Pure red is the simplest color, with no subtlety. It is stimulating and lively, very friendly. At the same time, it can be perceived as demanding and aggressive.
The color psychology of orange is optimistic and uplifting, rejuvenating our spirit. In fact orange is so optimistic and uplifting that we should all find ways to use it in our everyday life, even if it is just an orange colored pen that we use. Orange brings spontaneity and a positive outlook on life and is a great color to use during tough economic times, keeping us motivated and helping us to look on the bright side of life.With its enthusiasm for life, the color orange relates to adventure and risk-taking, inspiring physical confidence, competition and independence. Those inspired by orange are always on the go! Orange is the color of social communication and optimism. From a negative color meaning it is also a sign of pessimism and superficiality. Orange brings spontaneity and a positive outlook on life and is a great color to use during tough economic times, keeping us motivated and helping us to look on the bright side of life.
With its enthusiasm for life, the color orange relates to adventure and risk-taking, inspiring physical confidence, competition and independence. Those inspired by orange are always on the go!
In relation to the meaning of colors, orange is extroverted and uninhibited, often encouraging exhibitionism or, at the very least, showing-off!
The color orange relates to social communication, stimulating two way conversations. A warm and inviting color, it is both physically and mentally stimulating, so it gets people thinking and talking!
At the same time, orange is also stimulating to the appetite. If you love having people around the kitchen table, orange will keep them talking and eating for a long time. Many restaurants use pastel versions of orange, such as apricot or peach or deeper versions such as terracotta, for their décor as they are more subtle than red, yet still increase the appetite and promote conversation and social interaction, which in turn encourages patrons to have a good time and to eat and drink more.
The color orange is obviously the worst color to have in the kitchen if you are trying to lose weight!
Orange aids in the assimilation of new ideas and frees the spirit of its limitations, giving us the freedom to be ourselves. At the same time it encourages self-respect and respect of others.
Orange is probably the most rejected and under-used color of our time. However, young people do respond well to it as it has a degree of youthful impulsiveness to it.
If your favorite color is orange, it will reflect in your personality! Personality Color Orange will give you more information on this.
If you are thinking of using orange in a business application, read about the meanings of colors in business.
Positive and Negative Traits
Positive keywords include: sociable, optimistic, enthusiastic, cheerful, self-confident, independent, flamboyant, extroverted and uninhibited, adventurous, the risk-taker, creative flair, warm-hearted, agreeable and informal.
Negative keywords include: superficial and insincere, dependent, over-bearing, self-indulgent, the exhibitionist, pessimistic, inexpensive, unsociable, and overly proud.
Adventure and risk taking: Orange promotes physical confidence and enthusiasm – sportsmen and adventure-seekers relate well to orange.
Social communication and interaction: Orange stimulates two-way conversation between people – in a dining room when entertaining it stimulates conversation as well as appetite.
Friendship: Group socializing, parties, the community – wherever people get together to have fun and socialize orange is a good choice.
Divorce: The optimism of the color orange helps people move on – it is forward thinking and outward thinking.
Effects of Orange
Enthusiasm: Orange is optimistic and extroverted – the color of the uninhibited.
Rejuvenation: Orange helps to restore balance to our physical energies.
Stimulation: Orange is not as passionate or as excitable as red, but it is stimulating, particularly to the appetite – the worst color to have in the kitchen if you want to lose weight.
Courage: Orange helps us to take account of our lives, to face the consequences, to take action and make appropriate changes, and then to move onward and upward.
Vitality: Orange has a more balanced energy than red, not as passionate and aggressive, but full of vitality.
Variations of the Color Orange
Peach: Peach encourages great communication and conversation. It inspires good manners and puts people at ease. It has all the attributes of orange but in a much softer, gentler and more cautious form.
Golden Orange: This version of orange encourages vitality and self-control.
Amber: Amber helps to inspire greater confidence and better self-esteem. It can promote a degree of arrogance.
Burnt Orange: This color emits a negative vibration indicating pride, tension and aggressive self-assertion.
Dark Orange: Dark orange indicates over-confidence and over-ambition. It tries too hard to prove its worth and to boost its self-esteem, but when it fails, which is often, it develops a chip on its shoulder. It is the color of the opportunist, taking selfish advantage of every situation.
Positive: Physical comfort, food, warmth, security, sensuality, passion, abundance, fun.
Negative: Deprivation, frustration, frivolity, immaturity.
Since it is a combination of red and yellow, orange is stimulating and reaction to it is a combination of the physical and the emotional. It focuses our minds on issues of physical comfort – food, warmth, shelter etc. – and sensuality. It is a ‘fun’ colour. Negatively, it might focus on the exact opposite – deprivation. This is particularly likely when warm orange is used with black. Equally, too much orange suggests frivolity and a lack of serious intellectual values.
- wealth prosperity
This color relates to acquired knowledge. It is the color which resonates with the left or logic side of the brain stimulating our mental faculties and creating mental agility and perception.
Being the lightest hue of the spectrum, the color psychology of yellow is uplifting and illuminating, offering hope, happiness, cheerfulness and fun.
In the meaning of colors, yellow inspires original thought and inquisitiveness.
Yellow is creative from a mental aspect, the color of new ideas, helping us to find new ways of doing things. It is the practical thinker, not the dreamer.
Yellow is the best color to create enthusiasm for life and can awaken greater confidence and optimism. Within the meaning of colors, yellow is the great communicator and loves to talk. Yellow is the color of the networker and the journalist, all working and communicating on a mental level. Yellow is the scientist, constantly analyzing, looking at both sides before making a decision; methodical and decisive. Yellow is the entertainer, the comic, the clown.
Yellow helps with decision making as it relates to clarity of thought and ideas, although it can often be impulsive. Yellow helps us focus, study and recall information, useful during exam time.
The color yellow can be anxiety producing as it is fast moving and can cause us to feel agitated.
Yellow has a tendency to make you more mentally analytical and critical – this includes being self-critical as well as critical of others.
Yellow is non-emotional, coming from the head rather than the heart. Yellow depends on itself, preferring to not get emotionally involved.
Yellow is related to the ego and our sense of self worth, to how we feel about ourselves and how we are perceived by others.
Yellow is the most highly visible of all colors which is why it is used for pedestrian crossings. Take note of the crossings which are marked in white – they are less easy to see than those marked yellow, particularly on wet and cloudy days.
If you are going through a lot of change in your life you may find you can’t tolerate the color yellow very well – this will usually pass. It just means that you are having trouble coping with all the changes at the moment and yellow vibrates too fast for you, making you feel stressed. Introduce green or a soft orange into your life for a while to balance and restore your energies. Many older people don’t respond well to large amounts of yellow because it vibrates too fast for them.
If your favorite color is yellow, it will reflect in your personality! Personality color yellow will give you more information on this.
If you are thinking of using yellow in a business application, read about the meanings of colors in business.
Positive and Negative Traits
Positive keywords include: optimism, cheerfulness, enthusiasm, fun, good-humored, confidence, originality, creativity, challenging, academic and analytical, wisdom and logic.
Negative keywords include: being critical and judgmental, being overly analytical, being impatient and impulsive, being egotistical, pessimistic, an inferiority complex, spiteful, cowardly, deceitful, non-emotional and lacking compassion.
Mind and intellect: From a color psychology perspective, yellow stimulates our mental faculties; it activates the left or analytical brain.
Happiness and fun: Yellow is uplifting to the spirits; yellow helps create enthusiasm for life and can awaken greater confidence and optimism.
Communication of New Ideas: Yellow is related to the expression and integration of new ideas and thoughts.
Effects of Yellow:
Creative: The color of new ideas, yellow helps us find new ways of doing things.
Quick decisions: Yellow helps with clear thinking and quick decision-making but it can also be impulsive.
Anxiety producing: Yellow is fast moving so too much time in its presence can agitate and lead to nervousness and emotional instability.
Critical: Yellow makes people more mentally analytical and self-critical of both themselves and others.
Non-emotional: Yellow relates to the head not the heart.
Variations of the Color Yellow
Light Clear Yellow: This color helps to clear the mind, making it open and alert.
Lemon Yellow: Lemon yellow promotes self-reliance and a need for an orderly life. This yellow increases our sensitivity to criticism.
Citrine Yellow: Citrine is a superficial and fickle color. It encourages the serial relationship hopper, the teaser, with unstable emotions. This yellow can be deceitful and retreats from responsibility.
Golden Yellow: This yellow is the color of the loner with an intense curiosity and interest in investigating the finer details of its interests. Golden yellow is sensitive to criticism.
Cream: Cream, tinted with a hint of yellow, encourages new ideas. However, this very pale color can also indicate a lack of confidence and a need for reassurance.
Dark Yellow: The darker shades of yellow indicate an inclination toward depression and melancholy, lack of love and low self-worth. Dark yellow relates to the constant complainer and the cynic.
The color yellow loves a challenge, particularly a mental challenge. Yellow is the color of the mind and the intellect. It is optimistic and cheerful. However it can also suggest impatience, criticism and cowardice.
Yellow – Emotional
Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity.
Negative: Irrationality, fear, emotional fragility, depression, anxiety, suicide.
The yellow wavelength is relatively long and essentially stimulating. In this case the stimulus is emotional; therefore yellow is the strongest colour, psychologically. The right yellow will lift our spirits and our self-esteem; it is the colour of confidence and optimism. Too much of it, or the wrong tone in relation to the other tones in a colour scheme, can cause self-esteem to plummet, giving rise to fear and anxiety. Our “yellow streak” can surface.
Gold is the color of success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the color psychology of gold implies affluence, material wealth and extravagance. The color of wealth, success and status
The color gold is the color of success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the psychology of this color implies affluence, material wealth and extravagance.
Gold in its physical state, by its very nature, denotes wealth and prestige in every country, culture and market in the world today – it is probably the most valuable and easily traded commodity available in the global market place.
This color is linked to masculine energy and the power of the sun, compared to silver which is associated with feminine energy and the sensitivity of the moon.
Optimistic and positive, gold adds richness and warmth to everything with which it is associated – it illuminates and enhances other things around it.
At the uppermost level, this is a color which is associated with higher ideals, wisdom, understanding and enlightenment. It inspires knowledge, spirituality and a deep understanding of the self and the soul.
In the meaning of colors, gold is generous and giving, compassionate and loving, the benefactor or patron, sharing its wisdom, knowledge and wealth with others.
Gold is the color of the winner – first place medals are always in gold, silver is second place.
Confident, passionate and eye-catching, gold draws attention to itself.
Gold is a warm color that can be shiny, glistening and happy as well as dull, muted and traditional. The brighter shades of gold catch the eye with their brilliance while the darker muted shades are deep, warm and intense.
Gold has long been associated with royalty throughout the world, along with purple.
Being surrounded by too much gold can lead you to become egotistical, self-righteous and opportunistic in your quest for greater power and influence.
If living under the negative of the color gold, you may not trust easily, have a fear of success and wealth, or even exhibit a fear of failure. You may be selfish and demanding, lacking kindness and generosity, even to the extreme of being miserly.
If your favorite color is gold, it will reflect in your personality! Personality color gold will give you more information on this.
If you are thinking of using gold in a business application, read about the meanings of colors in business.
Positive keywords include: Success, abundance, wealth, understanding, self-worth, wisdom, compassion, love, passion, charisma, winning, optimistic, positive, and masculine
Negative keywords include: Fear of success, fear of wealth, self-centered, demanding, mean spirited, lack of trust, falseness
Success: gold relates to achievement and victory, the winner.
Wealth: gold implies affluence, material wealth and extravagance.
Prestige and luxury: gold is associated with sophistication, elegance, value, quality and status.
This is the color of balance and harmony. From a color psychology perspective, it is the great balancer of the heart and the emotions, creating equilibrium between the head and the heart.
From a meaning of colors perspective, green is also the color of growth, the color of spring, of renewal and rebirth. It renews and restores depleted energy. It is the sanctuary away from the stresses of modern living, restoring us back to a sense of well-being. This is why there is so much of this relaxing color on the earth, and why we need to keep it that way.
Green is an emotionally positive color, giving us the ability to love and nurture ourselves and others unconditionally. A natural peacemaker, it must avoid the tendency to become a martyr. Green is the color of balance and growth. It can mean both self-reliance as a positive and possessiveness as a negative, among many other meanings. This is the color of balance and harmony. From a color psychology perspective, it is the great balancer of the heart and the emotions, creating equilibrium between the head and the heart. From a meaning of colors perspective, green is also the color of growth, the color of spring, of renewal and rebirth. It renews and restores depleted energy. It is the sanctuary away from the stresses of modern living, restoring us back to a sense of well being. This is why there is so much of this relaxing color on the earth, and why we need to keep it that way.
Green is an emotionally positive color, giving us the ability to love and nurture ourselves and others unconditionally. A natural peacemaker, it must avoid the tendency to become a martyr.
It loves to observe, and therefore relates to the counselor, the good listener, the social worker. It loves to contribute to society. It is the charity worker, the good parent and the helpful neighbor.
Being a combination of yellow and blue, green encompasses the mental clarity and optimism of yellow with the emotional calm and insight of blue, inspiring hope and a generosity of spirit not available from other colors.
This is a color that has a strong sense of right or wrong, inviting good judgment. It sees both sides of the equation, weighs them up, and then usually takes the moral stand in making appropriate decisions. On the negative side, it can be judgmental and over-cautious.
Green promotes a love of nature, and a love of family, friends, pets and the home. It is the color of the garden lover, the home lover and the good host.
It is generous and loves to share, but it also looks for recognition. It is friendly and can keep confidences.
This color relates to stability and endurance, giving us persistence and the strength to cope with adversity.
Green is the color of prosperity and abundance, of finance and material wealth. It relates to the business world, to real estate and property. Prosperity gives a feeling of safety to green.
On the negative, the color green can be possessive and materialistic, with a need to own people and things.
If your favorite color is green, it will reflect in your personality! Personality color green will give you more information on this.
If you are thinking of using green in a business application, read about the meanings of colors in business.
Positive and Negative Traits
Positive keywords include: growth and vitality, renewal and restoration, self-reliance, reliability and dependability, being tactful, emotionally balanced and calm, nature lover and family oriented, practical and down to earth, sympathetic, compassionate and nurturing, generous, kind and loyal with a high moral sense, adaptable, encourages ‘social joining’ of clubs and other groups, a need to belong.
Negative keywords include: being possessive and materialistic, indifferent and over-cautious, envious, selfish, greedy and miserly, devious with money, inconsiderate, inexperienced, a hypochondriac and a do-gooder.
Harmony and balance: Green is the great balancer of our mental, emotional and physical energies which is why there is so much green on our planet. Green is the heart center of the body.
Growth: As in nature, green leaves are an indication the plant is still growing.
Hope: Green is the anticipation of things to come.
Effects of Green:
Rejuvenating: The color green revitalizes us when we are physically, mentally or emotionally exhausted.
Nurturing: Because of its link with the heart, green urges us to nurture others. Green is also nurturing to us – another reason why it is the most predominant colour on earth.
Dependable, agreeable and diplomatic: The color green helps us to see situations clearly from all sides.
Possessiveness: Green is a color that encourages us to want to own things and people, to collect and possess. Green encourages materialism.
Envy: Green with envy’ is a common phrase and a negative reaction to the color green.
Variations of the Color Green
Pale green: As the color of new growth on plants, it indicates immaturity, youthfulness and inexperience. It allows us to see things from a new perspective, to make a fresh start.
Emerald green: This is an inspiring and uplifting color suggesting abundance and wealth in all its forms, from material wellbeing, to emotional wellbeing to creative ideas.
Jade green: The color of trust and confidentiality, tact and diplomacy, jade green indicates a generosity of spirit, giving without expecting anything in return. It increases worldly wisdom and understanding, assisting in the search for enlightenment.
Lime green: Lime green inspires youthfulness, naivety and playfulness; it is liked the most by younger people. It creates a feeling of anticipation, and helps to clear the mind of negativity.
Dark green: There is a degree of resentment in dark green. Often used by wealthy businessmen, ambitious and always striving for more wealth, dark green signifies greed and selfish desire.
Aqua: Aqua calms the spirit, offering protection and healing for the emotions.
Olive green: Although the traditional color for peace, ‘offering an olive branch’, the color olive suggests deceit and treachery, blaming others for its problems. However there is also strength of character with it that can overcome adversity to develop an understanding and caring of the feelings of others.
Yellow green: This color green suggests cowardice, conflict and fear.
Grass green: Grass green is the color of money. It is self-confident and secure, natural and healthy, occurring in abundance in nature.
Green – Balance
Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace.
Negative: Boredom, stagnation, blandness, enervation.
Green strikes the eye in such a way as to require no adjustment whatever and is, therefore, restful. Being in the center of the spectrum, it is the color of balance – a more important concept than many people realize. When the world about us contains plenty of green, this indicates the presence of water, and little danger of famine, so we are reassured by green, on a primitive level. Negatively, it can indicate stagnation and, incorrectly used, will be perceived as being too bland.
Blue is the color of trust and peace. It can suggest loyalty and integrity as well as conservatism and frigidity. The color blue is the color of trust and responsibility
This color is one of trust, honesty and loyalty. It is sincere, reserved and quiet, and doesn’t like to make a fuss or draw attention. It hates confrontation, and likes to do things in its own way.
From a color psychology perspective, blue is reliable and responsible.
This color exhibits an inner security and confidence.
You can rely on it to take control and do the right thing in difficult times.
It has a need for order and direction in its life, including its living and work spaces.
This is a color that seeks peace and tranquility above everything else, promoting both physical and mental relaxation.
It reduces stress, creating a sense of calmness, relaxation and order – we certainly feel a sense of calm if we lie on our backs and look into a bright blue cloudless sky. It slows the metabolism. The paler the blue the more freedom we feel. In the meaning of colors, blue relates to one-to-one communication, especially communication using the voice – speaking the truth through verbal self-expression – it is the teacher, the public speaker.
The color blue is idealistic, enhancing self-expression and our ability to communicate our needs and wants. It inspires higher ideals.
Blue’s wisdom comes from its higher level of intelligence, a spiritual perspective.
Blue is the color of the spirit, devotion and religious study. It enhances contemplation and prayer. On the other hand, blue’s devotion can be to any cause or concept it believes in, including devotion to family or work.
Blue is the helper, the rescuer, the friend in need. It’s success is defined by the quality and quantity of its relationships. It is a giver, not a taker. It likes to build strong trusting relationships and becomes deeply hurt if that trust is betrayed.
Blue is conservative and predictable, a safe and non-threatening color, and the most universally liked color of all, probably because it is safe and non-threatening. At the same time blue is persistent and determined to succeed in whichever endeavors it pursues.
Change is difficult for blue. It is inflexible and when faced with a new or different idea, it considers it, analyzes it, thinks it over slowly and then tries to make it fit its own acceptable version of reality.
Blue is nostalgic. It is a color that lives in the past, relating everything in the present and the future to experiences in the past.
If blue is your favorite color, it will reflect in your personality! Personality color blue will give you more information on this.
If you are thinking of using blue in a business application, read about the meaning of colors in business.
Positive and Negative Traits of the Color Blue
Positive keywords include: loyalty, trust and integrity, tactful, reliability and responsibility, conservatism and perseverance, caring and concern, idealistic and orderly, authority, devotion and contemplation, peaceful and calm.
Negative keywords include: being rigid, deceitful and spiteful, depressed and sad, too passive, self-righteous, superstitious and emotionally unstable, too conservative and old-fashioned, predictable and weak, unforgiving, aloof and frigid. It can also indicate manipulation, unfaithfulness and being untrustworthy.
Communication: Blue relates to one-to-one verbal communication and self expression.
Peace and calm: The color blue induces calm and peace within us, particularly the deeper shades.
Honesty: Blue is the colour of truth.
Authority: The darker the color blue, the more authority it has.
Religion: Blue is the colour of devotion and religious study.
Wisdom: Blue enhances the wisdom of the intellect.
Effects of Blue
Conservative: The color blue is a safe colour – the most universally liked colour of all.
Predictable: Blue is not impulsive or spontaneous and it doesn’t like to be rushed – blue needs to analyze and think things through, and to work to a plan.
Orderly: Blue needs to have direction & order- untidiness and unpredictability overwhelms it.
Rigid: Blue likes familiarity. It doesn’t like change and will stubbornly do things its own way, even if there is a better way.
Variations of the Color Blue
Pale Blue: Pale blue inspires creativity and the freedom to break free.
Sky Blue: One of the calmest colors, sky blue inspires selfless love and fidelity. It is non-threatening and promotes a helpful nature that can overcome all obstacles. It is the universal healer.
Azure Blue: A color of true contentment, azure inspires determination and ambition to achieve great things, a sense of purpose in striving for goals.
Dark Blue: Dark blue is the color of conservatism and responsibility. Although it appears to be cool, calm and collected, it is the color of the non-emotional worrier with repressed feelings, the pessimist and the hypocrite. Dark blue can be compassionate but has trouble showing it as its emotions run deep. Dark blue is a serious masculine color representing knowledge, power, and integrity, and is used quite often in the corporate world.
Blue – Intellectual.
Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm.
Negative: Coldness, aloofness, lack of emotion, unfriendliness.
Blue is the color of the mind and is essentially soothing; it affects us mentally, rather than the physical reaction we have to red. Strong blues will stimulate clear thought and lighter, soft blues will calm the mind and aid concentration. Consequently it is serene and mentally calming. It is the color of clear communication. Blue objects do not appear to be as close to us as red ones. Time and again in research, blue is the world’s favorite color. However, it can be perceived as cold, unemotional and unfriendly.
Indigo is the color of intuition. In the meaning of colors it can mean idealism and structure as well as ritualistic and addictive. The color of intuition, perception and the higher mind
The color indigo is the color of intuition and perception and is helpful in opening the third eye. It promotes deep concentration during times of introspection and meditation, helping you achieves deeper levels of consciousness. It is a color which relates to the “New Age” – the ability to use the Higher Mind to see beyond the normal senses with great powers of perception. It relies on intuition rather than gut feeling.
Indigo is a deep midnight blue. It is a combination of deep blue and violet and holds the attributes of both these colors.
Service to humanity is one of the strengths of the color indigo. Powerful and dignified, indigo conveys integrity and deep sincerity.
The color meaning of indigo reflects great devotion, wisdom and justice along with fairness and impartiality. It is a defender of people’s rights to the end.
Structure creates identity and meaning for indigo. In fact an indigo person cannot function without structure – it throws them right off balance. Organization is very important to them and they can be quite inflexible when it comes to order in their lives.
Indigo loves rituals and traditions, religion and the institutional system, conforming to things that have worked in the past while planning for the future.
Indigo stimulates right brain or creative activity and helps with spatial skills. It is a dramatic color relating to the world of the theater, which, during times of stress becomes the drama queen, making a mountain out of a molehill!
The negative color meaning of indigo relates to fanaticism and addiction. Its addiction encompasses everything from a need for recognized qualifications to a need for illegal drugs, from the workaholic to the religious fanatic.
Indigo can be narrow-minded, intolerant and prejudiced.
The color meaning of turquoise is communication and clarity of mind. It can also be impractical and idealistic. The meaning of the color turquoise is open communication and clarity of thought.
Turquoise helps to open the lines of communication between the heart and the spoken word. It presents as a friendly and happy color enjoying life.
In color psychology, turquoise controls and heals the emotions creating emotional balance and stability. In the process it can appear to be on an emotional roller coaster, up and down, until it balances itself.
A combination of blue and a small amount of yellow, it fits in on the color scale between green and blue. It radiates the peace, calm and tranquility of blue and the balance and growth of green with the uplifting energy of yellow.
This is a color that recharges our spirits during times of mental stress and tiredness, alleviating feelings of loneliness. You only have to focus on the color turquoise, whether on a wall or clothing and you feel instant calm and gentle invigoration, ready to face the world again!
It is a great color to have around you, particularly in an emergency, as it helps with clear thinking and decision-making. It assists in the development of organizational and management skills. It influences rather than preaching and demanding.
This is a good color to aid concentration and clarity of thought for public speakers as it calms the nervous system, gives control over speech and expression, and builds confidence. Print your speech notes on turquoise and every time you glance down you will feel the effects of the color.
It heightens levels of creativity and sensitivity; it is good at multi-tasking, becoming bored if forced to focus on one thing only. Sometimes thinking can become scattered if surrounded by too much of this balancing color.
Turquoise encourages inner healing through its ability to enhance empathy and caring. It heightens our intuitive ability and opens the door to spiritual growth. It is the color of the evolved soul.
The color turquoise can also be self-centered, tuning in to its own needs above all others. At the same time, it can help us to build our self-esteem and to love ourselves, which in turn supports our ability to love others unconditionally. At its most extreme it can be boastful and narcissistic.
Although it is self-sufficient, it fears being alone and can become aloof and unapproachable when this occurs, making the situation worse.
Turquoise has strong powers of observation and perception and can be quite discriminating. It has the ability to identify the way forward, the way to success, balancing the pros and cons, the right and wrong, of any situation. It is a good color to use when you are stuck in a rut and don’t know which way to move.
This is a color that can sometimes be impractical and idealistic and remote from emotional reactions, appearing excessively cool, calm and collected.
Too much of this color in your life may give you an overactive mind and create emotional imbalance, making you either over-emotional or non-emotional.
Too little turquoise in your life may cause you to withhold your emotions, resulting in secrecy and confusion about your direction in life.
From a negative perspective, the meaning of the color turquoise relates to being either over-emotional or non-emotional, lacking communication skills, being unreliable and deceptive.
Purple is the color of the imagination. It can be creative and individual or immature and impractical. The color purple is the color of the imagination and spirituality
This color relates to the imagination and spirituality. It stimulates the imagination and inspires high ideals. It is an introspective color, allowing us to get in touch with our deeper thoughts.
The difference between violet and purple is that violet appears in the visible light spectrum, or rainbow, whereas purple is simply a mix of red and blue. Violet has the highest vibration in the visible spectrum.
While the violet is not quite as intense as purple, its essence is similar. Generally the names are interchangeable and the meaning of the colors is similar. Both contain the energy and strength of red with the spirituality and integrity of blue. This is the union of body and soul creating a balance between our physical and our spiritual energies.
Purple or violet assists those who seek the meaning of life and spiritual fulfillment – it expands our awareness, connecting us to a higher consciousness. For this reason it is associated with transformation of the soul and the philosophers of the world are often attracted to it.
In the meaning of colors, purple and violet represent the future, the imagination and dreams, while spiritually calming the emotions. They inspire and enhance psychic ability and spiritual enlightenment, while, at the same time, keeping us grounded.
The color violet relates to the fantasy world, and a need to escape from the practicalities of life. It is the daydreamer escaping from reality.
Violet – Spiritual
Positive: Spiritual awareness, containment, vision, luxury, authenticity, truth, quality.
Negative: Introversion, decadence, suppression, inferiority.
The shortest wavelength is violet, often described as purple. It takes awareness to a higher level of thought, even into the realms of spiritual values. It is highly introversive and encourages deep contemplation, or meditation. It has associations with royalty and usually communicates the finest possible quality. Being the last visible wavelength before the ultra-violet ray, it has associations with time and space and the cosmos. Excessive use of purple can bring about too much introspection and the wrong tone of it communicates something cheap and nasty, faster than any other color.
The color brown is a friendly yet serious, down-to-earth color that relates to security, protection, comfort and material wealth. The color of security, protection and material wealth. The color brown is a serious, down-to-earth color signifying stability, structure and support.
Relating to the protection and support of the family unit, with a keen sense of duty and responsibility, brown takes its obligations seriously. It encourages a strong need for security and a sense of belonging, with family and friends being of utmost importance.
In the meaning of colors, brown is the color of material security and the accumulation of material possessions.
The color brown relates to quality in everything – a comfortable home, the best food and drink and loyal companionship. It is a color of physical comfort, simplicity and quality. From a negative perspective it can also give the impression of cheapness and stinginess in certain circumstances.
Brown is friendly and approachable. It is loyal, trustworthy and dependable in a practical and realistic way.
In color psychology, brown is honest, genuine and sincere. It relates to the hardworking, the industrious and reliable, with both feet planted firmly on the ground.
It is sensual, sensitive and warm, engulfing one in a feeling of calmness and comfort.
It is a practical and sensible color which implies common sense. It hides the dirt!
The color brown is associated with wholesome, natural and organic produce and anything related to the great outdoors, agriculture and farming.
Brown is a frugal color – it is not associated with frivolity, excess or waste in any form. While it is materialistic, it values quality above all else, and everything in moderation.
Some browns can show a degree of sophistication or elegance, depending on other colors associated with the brown. For example, brown with a soft white or ivory can appear stylish and classy, although more casual than black with soft white or ivory.
Brown suppresses the emotions, creating a safe haven from the stresses of the outside world within which problems can be contemplated and solved.
Brown is a color of structure, although by no means does it encourage perfectionism – rather it encourages orderliness and organization.
The color brown gives reassurance. It is quietly confident but never the life of the party! Brown does not seek attention – it prefers to stay in the background, allowing other colors around it to shine.
Brown is solid with strength and maturity. It prefers to function in its own safe little world – it is not carefree and spontaneous and doesn’t like surprises. It can be considered dull, boring and unexciting by many. In fact it is one of the least preferred colors in the western world, along with orange and yellow.
Brown is a predominant color on the planet, along with green. Brown is comforting and stabilizing, while green is balancing and rejuvenating, just what we all need to help us deal with the stresses of modern life.
The psychological meaning of the color brown can vary slightly depending on the colors which are mixed together to create the brown. Brown can be a combination of black, yellow, orange, red, gray, green, blue, pink and purple, and each of the colors in it will add a variation to the meaning.
Positive: Seriousness, warmth, Nature, earthiness, reliability, support.
Negative: Lack of humor, heaviness, lack of sophistication.
Brown usually consists of red and yellow, with a large percentage of black. Consequently, it has much of the same seriousness as black, but is warmer and softer. It has elements of the red and yellow properties. Brown has associations with the earth and the natural world. It is a solid, reliable color and most people find it quietly supportive – more positively than the ever-popular black, which is suppressive, rather than supportive.
- mourning (in some cultures/societies)
The color psychology of pink is unconditional love and nurturing. Pink can also be immature, silly and girlish. The meaning of the color pink is unconditional love and nurturing.
This color represents compassion, nurturing and love. It relates to unconditional love and understanding, and the giving and receiving of nurturing.
A combination of red and white, pink contains the need for action of red, helping it to achieve the potential for success and insight offered by white. It is the passion and power of red softened with the purity, openness and completeness of white. The deeper the pink, the more passion and energy it exhibits.
Pink is feminine and romantic, affectionate and intimate, thoughtful and caring. It tones down the physical passion of red replacing it with a gentle loving energy.
Pink is intuitive and insightful, showing tenderness and kindness with its empathy and sensitivity.
In color psychology, pink is a sign of hope. It is a positive color inspiring warm and comforting feelings, a sense that everything will be okay.
Pink calms and reassures our emotional energies, alleviating feelings of anger, aggression, resentment, abandonment and neglect. Studies have confirmed that exposure to large amounts of pink can have a calming effect on the nerves and create physical weakness in people. Violent and aggressive prisoners have been successfully calmed by placing them in a pink room for a specified amount of time. Exposure for too long can have the opposite effect.
The color pink puts people in touch with the nurturing side of themselves, through the need to receive or the need to give, nurturing and TLC (tender loving care!). Be aware of this if you have a friend who constantly wears pink as it may indicate a need for acceptance, support and unconditional love!
Pink is a non-threatening color seeking appreciation, respect and admiration. It doesn’t like to be taken for granted and just loves to hear the words ‘thank you’.
Pink can signify good health, being ‘in the pink’, and success as in ‘everything’s rosy’.
The color pink represents the sweetness and innocence of the child in all of us. It is the color of uncomplicated emotions, inexperience and naiveté. A constant and exclusive use of pink can often lead you to become immature, silly and girlish, abandoning your adult responsibilities.
Pink can also remind you of earlier childhood memories, associated with nurturing and comfort from your mother or a mother figure.
Pink, from a negative color meaning, can represent a lack of will power, a lack of self-reliance and a lack of self-worth. It can indicate an overly emotional and overly cautious nature.
Combining pink with other darker colors such as dark blue, dark green, black or gray, adds strength and sophistication to pink.
Positive: Physical tranquility, nurture, warmth, femininity, love, sexuality, survival of the species.
Negative: Inhibition, emotional claustrophobia, emasculation, physical weakness.
Being a tint of red, pink also affects us physically, but it soothes, rather than stimulates. (Interestingly, red is the only color that has an entirely separate name for its tints. Tints of blue, green, yellow, etc. are simply called light blue, light greened.) Pink is a powerful color, psychologically. It represents the feminine principle, and survival of the species; it is nurturing and physically soothing. Too much pink is physically draining and can be somewhat emasculating.
In the meaning of colors, magenta is a color of universal harmony and emotional balance. It is spiritual yet practical, encouraging common sense and a balanced outlook on life. The Color of Universal Harmony & Emotional Balance
The color magenta is one of universal harmony and emotional balance. It is spiritual yet practical, encouraging common sense and a balanced outlook on life.
This is a color that helps to create harmony and balance in every aspect of life; physically, mentally, emotionally and spiritually.
A combination of red and violet, magenta contains the passion, power and energy of red, restrained by the introspection and quiet energy of violet.
Magenta influences our whole personal and spiritual development. It strengthens our intuition and psychic ability while assisting us to rise above the everyday dramas of our daily life to experience a greater level of awareness and knowledge.
This color is an instrument of change and transformation; it helps to release old emotional patterns that prevent personal and spiritual development and aids us in moving forward.
Magenta is uplifting to our spirits during times of unhappiness, anger or frustration.
In the meaning of colors, magenta represents universal love at its highest level. It promotes compassion, kindness and cooperation and encourages a sense of self-respect and contentment in those who use it. Gentle and caring in its approach, it generates acceptance, tolerance, support and patience.
The color magenta is a color of cheerfulness, happiness, contentment and appreciation for what you have acquired and achieved. Most people feel more optimistic when in the company of magenta. Magenta is the color of the non-conformist, the free spirit. It pushes you to take responsibility for creating your own path in life and increases dream activity while assisting you in turning your ambitions and desires into reality.
A strong and inspiring color, magenta can appear outrageous and shocking on one hand or innovative and imaginative on the other. It is creativity inspired by beauty.
Magenta is spontaneous and impulsive, yet resourceful and organized. It is invaluable in negotiating peace and calm in those who are at odds with one another.
From a negative perspective, magenta can promote depression and despair in some, and prevent others from dealing with challenges – it may be just too relaxing for introverts and the chronically depressed.
Being surrounded by too much magenta energy can generate arrogance and bossiness making us feel overwhelmed, irritated, anxious and intolerant.
An excess of magenta energy can be balanced by introducing green into your surroundings.